Put away your memories of the silver screen’s chiffon sarees and jewel-encrusted lehengas. In 2023, a new generation of trendsetters called fashion influencers—digital mavericks—is shaping the fashion scene in India. One expertly chosen Instagram post at a time, these fashion chameleons are upending the industry with their smartphones, not just by adorning magazine covers. The days of trends set by universally applicable designers are long gone. Nowadays, a colourful tapestry of aesthetics is woven on websites like Instagram and YouTube, where millions of people visit daily to get their daily fix of fashion inspiration, and individuality is highly valued.
Who are these style-savvy digital sultans who are reinventing Indian fashion, then? Ten trailblazers who have each carved out a distinct niche in the always-changing world of fashion are honoured on this list:
India’s Top 10 Fashion Influencers
1. Pandey Komal: Komal, the original street style queen, has a dedicated fan base thanks to her easygoing combination of chic and comfort. Her whimsical take on athleisure and fun accessories encourages thousands of people to embrace their individuality.
2. Mehta Masoom Minawala: Masoom, a global fashion ambassador, combines international trends with Indian elegance with ease. She is a true fashion powerhouse thanks to her partnerships with upscale companies and breathtaking travel diaries.
3. Siddharth Batra: Siddharth is a breath of fresh air in the frequently conservative Indian fashion scene, shattering gender stereotypes with his flamboyant style. His whimsical combination of silhouettes, textures, and prints defies convention and embraces individuality.
4. Aakriti Rana: An expert at telling stories through clothing, Aakriti uses her platform to present Indian handicrafts and textiles in a modern setting. She is a voice for conscious fashion thanks to her bright ethnic ensembles and perceptive captions.
5. Roshni Bhatia: Roshni inspires empowerment because she embraces body positivity and fights for inclusivity. She encourages women of all shapes and sizes to embrace their beauty with her bold colour choices and daring silhouettes.
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6. Sejal Kumar: Sejal has a talent for fusing classic and contemporary silhouettes. Gen Z and millennials are drawn to her carefree elegance and classic style. Her carefully chosen vintage pieces and do-it-yourself guides make sustainable and approachable fashion.
7. Tehraan Bakshi: This up-and-coming talent is causing a stir with her eccentric streetwear style and gender-neutral clothing. His striking colour schemes and unorthodox combinations challenge you to step outside your comfort zone and embrace the unusual in your wardrobe.
8. Gia Kashyap: Gia is a proponent of making thoughtful decisions and has elevated sustainable fashion to the fore. She is a voice for a more conscientious approach to style thanks to her upcycled creations and partnerships with environmentally conscious companies.
9. Aashna Shroff: An international-minded young fashionista, Aashna has partnered with high-end brands thanks to her flawless taste and carefree glamour. Her selection of pricey and accessible items appeals to many customers.
10. Kritika Khurana (@thatbohogirl): You can escape to a carefree, sun-drenched world with Kritika’s flowy dresses and layered necklaces. Kritika is well-known for her whimsical bohemian aesthetic. It’s fun to follow her because of her contagious energy and positive vibes.
These are just a handful of the many Indian fashion influencers gaining popularity on the internet. Conversations about fashion are becoming more inclusive, approachable, and intimate than ever, thanks to their varied styles, voices, and values. Because everyone can set trends in this era of influencers, browse through their feeds, find inspiration, and embrace their distinctive fashion journey.
The Bottom line
Runways and magazines are no longer the exclusive domain of India’s fashion scene. It’s flourishing in the fast-paced world of digital expression, where driven people are setting trends and shattering conventions. These ten fashion influencers are just a tiny sample of the enormous talent and varied viewpoints that make India’s fashion scene unique. One thing is sure, though: the future of Indian fashion will be just as colourful and unpredictable as the feeds of these digital mavericks as long as they inspire and connect with millions of people.
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