In India, it is mandatory to get hands-on ‘supari’ served after every meal in restaurants. The freshness it provides is everything and thus, using mouth freshener has been a long stand custom in India. The Indian mouth freshener market is currently anticipated to grow at a notable CAGR of 8.9% from 2020 to 2026. This market is significantly growing across the country and in the meantime, global firms have introduced cutting-edge products. With time and globalisation, this trend has spread to other parts of the world as well. As a result, over the next five years, the global mouth freshener market is projected to grow at a CAGR of 6.1%. Over time, there have been many supari businesses that have emerged and one of them that has established a strong foothold in the industry is Raju Supari by the RCMC Group.
The cerebral base of the RCMC Group was set up by Ritesh Airan’s grandfather in the 70s. There are many businesses under that but one of the prominent ones are their Raju Supari and the ENGIS School. Since the 70s the RCMC Group has been selling supari that are of the highest quality. Raju Supari possesses various attributes and passes all the checks which have made them the people’s favourite. The ripe dried nuts sold by them are properly kept under the sun for 35 to 40 days. Each of the Betel Nuts sold by them is free from surface cracking, fungus, insect attack, husk sticking and much more.
With the desire to make his family business touch unprecedented heights, Ritesh Airan also aims to make the world a better place and wants to help people in every way possible. He gives his moral and social duties the top most priority, therefore, he works towards improving the living conditions of weaker and marginalised groups of society. He regularly engages in many civil societies in Mathura and the surrounding places for the same cause. The virtuoso also leads several initiatives that are carried out with the goal of bringing about change, and he is affiliated with many NGOs.
Entrepreneur and educator Ritesh Airan incepted the ENGIS School to bring a positive shift in the education realm. Elite New Generation International School has become one of the best CBSE schools thanks to Ritesh’s capable leadership. They help students learn beyond the pages of books by utilising cutting-edge teaching techniques. Their true goal is to raise kids in a secure environment where they may learn skills and pursue their passions. The team also ensures that as many kids as possible receive education from the institution. The ENGIS School infrastructure is also incorporated with top-notch facilities that include air-conditioned classrooms, air-conditioned buses, well-stocked labs, intelligent classrooms, and even recreation areas.
Under the able leadership of Ritesh Airan and his predecessors, the RCMC Group has always succeeded in standing out from the crowd. Be it the Raju Supari business or the ENGIS school, all have been working with a smart approach and establishing a strong foothold. Being a true educator, he also ensures that he can spread knowledge to as many kids as possible. With handling the businesses, Ritesh also ensures to fulfil each of his social duties because he believes he has the potential to bring a change. In the upcoming time, he only aims on expanding the horizons of each of his businesses and also uplifting those who are in need.