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Vijay Udyog Partners with Top International Brands: A Triumph of Innovation & Quality

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion and this is what  Vijay Singh Shekhawat, Director Vijay Udyog Kitchen Equipment Pvt. Ltd. lives by. His career trajectory is a curious story. He joined his father Girvar Singh immediately after Graduation in 1998 and started his journey of aspirations on Hamara Bajaj. He was swift in his rides. Servicing customers on-site took a turn when he added his sense of utmost priority to Vijay Udyog’s clients.

Vijay Udyog was founded in 1987. Mr Girvar Singh carved a niche for Vijay Udyog as a manufacturer and supplier of quality Refrigeration and kitchen products. Vijay Singh Shekhawat predicted the growth potential of the Hospitality Equipment Industry and the entrepreneur in him took the rein. He started visiting Central and Northern India in search of new market space, armed with a high-performing range of commercial kitchen equipment and end-to-end display solutions. Bingo! A new innings of Vijay Udyog started. With late-night AutoCAD hours, Vijay Singh Shekhawat himself started designing & facility planning for trendy Hotels, Restaurants, Clubs, bars, cafes, and whatnot in the hospitality space. Vijay Udyog products became synonymous with matchless quality and cool aesthetics. He kept on learning the emerging trends across the board and offering the best product for the best value price.

Today the enterprise is in partnership with international brands like Taj, Marriott, Fairmont,  Le Meridian, Hyatt,  Alila, Radisson, Four Points by Sheraton, and also has authorised dealerships with IFB, Rational, and Astoria & other international brands. All this has been possible due to the increased quality and efficiency under Vijay Singh Shekhawat’s guidance. The journey of Vijay Udyog from humble beginnings in 1987 to the India MSME Award 2021 and India CEO Award 2021 has been a textbook case study of solidarity, resilience, innovation, diligence, collaboration, the legacy of foundational values, and remarkably a passion shared by family. Virendra Singh, younger brother of Vijay Singh, also joined in 2014 and the company has scaled new heights under the trio of a seasoned businessman Father and two sons.

Vijay Singh believes entrepreneurship comes with its own bag of mixed rewards; the joy of adventure and the roller-coaster of new competition. To stem the tide of obsolescence needs continuous renewal of ideas and pursuit of new world order strategies. That is why Vijay is still a student. A look at his academics shows his undying spirit for learning. His academics go English Literature (M.A., 2001), Software Technology(2001), Air-Conditioning Technology(2002), MBA (2013), Strategic Management (IIM, CALCUTTA, 2013), GST consultant (2017), EXIM Mgt. Consultant (2019), General Business Mgt. (IIM, AHMEDABAD,2023) Doing academic programs while doing business comes at a price. Vijay has learnt to pay this price from his Mentor, his father, Girvar Singh Shekhawat.

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