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Frontier Raas: Redefining Ethnic Fashion With Modern Twist

There is something exceptional about wearing ethnic clothing. The rich textures, intricate designs, and vibrant colours all come together to create a sense of elegance and luxury that is unmatched by any other type of clothing. Whether it’s a flowing saree, a regal lehenga, or a traditional salwar kameez, ethnic clothing has the ability to make you feel magnificent. Beyond their aesthetic appeal, they are also incredibly comfortable to wear, allowing you to move freely and gracefully. They truly embody the essence of elegance and sophistication. One such Brand is Frontier Raas which brings traditional Indian clothing combined with contemporary designs together to create unique and aesthetic dresses for everyone. 

Frontier Raas is a leading ethnic clothing brand that has established itself as a prominent player in the fashion industry. With a focus on providing traditional clothing with modern designs, the brand has won the hearts of fashion enthusiasts across the globe. From its first flagship store in the south extension, New Delhi in 2009, Frontier Raas has further expanded its operations. The brand today has an impressive retail presence with five stores in prime locations in Delhi and one in Chandigarh. Also, the brand launched its first international flagship store in London and then expanded its horizons to Dubai.

One of the reasons why Frontier Raas has gained such popularity is its attention to detail. Their outfits are not just beautifully handcrafted, but they also pay attention to the finer details such as the embroidery, and embellishments. The brand uses top-quality fabrics, and its designers work tirelessly to create unique designs that are both contemporary and traditional. The brand’s collection offers a wide range of clothing varieties, including luxury bridal lehengas, designer gowns, embroidered sarees for the bride, and designer sherwanis.

The clothing brand, Frontier Raas has also gained popularity among celebrities. Many popular celebrities, including Gauhar Khan, Nushrratt Bharuchha, Sonam Bajwa, and Kangana Ranaut, have been spotted wearing the brand’s stunning outfits at various events. Their handcrafted ethnic premium clothing styles have made them a favourite among fashion-forward celebrities. The reason is they use luxurious fabrics such as silk, velvet, and organza, which not only look beautiful but also feel comfortable to wear. Due to their unique designs and handpicked fabric materials, they ensure that their outfits are not only aesthetically pleasing but also long-lasting.

Talking about fashion the founder Mr Anil Kumar Batra says, “I believe that the true essence of fashion lies in the ability to blend traditional designs with modern sensibilities. At Frontier Raas, we strive to create outfits that not only celebrate our cultural heritage but also cater to the fashion needs of the modern woman.” He further said, “We believe that every person has their own sense of style that’s why we have the customization options for our customers. Through this, they can create an outfit that truly reflects their personality and style.” 

Frontier Raas is a brand that has successfully carved a niche for itself in the highly competitive fashion industry. One of the best qualities of the brand is that they provide on-time delivery of their products as they understand the importance of timeliness. Moreover, the brand also provides safe payment modes for their customers which makes Frontier Raas extensively recognised in the fashion industry. If you are looking for luxurious and stylish ethnic wear then Frontier Raas should definitely be on your radar.

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